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Red circle with white and pink stylized lowercase letter 'a' and two white circles.

FRACTIONAL CMO

FRACTIONAL CMO 

FRACTIONAL MARKETING CONSULTING

Marketing that makes sense

Marketing doesn't have to be scary. Or complicated. Adair Marketing is Canadian fractional marketing consulting for businesses that want real strategy, real results, and someone who actually gets it, so you can focus on what you do best.

Let's talk
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WHAT IS FRACTIONAL MARKETING, ANYWAY?

Senior strategy. No big budget required.

A fractional CMO brings executive-level marketing thinking directly to your business: the strategy, the execution, and someone genuinely invested in your growth, without the cost of a full-time hire.

Learn more

You’re brilliant at what you do

And then….

The moment you launch a business, your inbox fills up with people telling you everything is broken. Your SEO is failing. Your social media isn’t working. You’re already behind. It’s a lot, and most of it is designed to make you feel that way.

Here’s the truth: good marketing strategy shouldn’t be reserved for businesses with big budgets or delivered with a side of anxiety. Independent business owners deserve better than canned solutions and fear tactics. And that’s where Adair Marketing comes in.

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bespoke solutions that work for you

  • Reviewing existing systems, leveraging what is working, finding opportunities, and determining strategy

  • Strategic marketing guidance and a thinking partner in your corner, without full execution.

  • Specific needs handled properly - from website builds to campaigns to content strategy.

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TESTIMONIALS

TESTIMONIALS

Allison Brown, Creative Strategist, Meta

“Patti brings the creative lens that too often gets left out of marketing leadership. She understands that performance doesn’t come from tactics alone, but from sharper thinking about the brand, the audience, and the idea connecting them. She is a thoughtful, sharp, and energizing collaborator with a rare ability to turn complex business challenges into clear, creative opportunities.”

Allison Brown, Creative Strategist, Meta

  • Lesley Bezpaly, a testimonial provider, smiling into the camera.

    Patti has a unique business perspective; her ability to turn strategy into real results consistently stood out and drove significant success when we worked together. She is reliable, insightful, and genuinely committed to figuring out the magical plan for you and your business.

    Lesley Bezpaly, Founder, Lesley Works Inc.

  • Trish Ehman, Owner of Ears To You, smiling into the camera.

    "Patti has a unique ability to take scattered thoughts and ideas and transform them into something practical, polished, and compelling. She doesn't just make things look beautiful, she creates messaging that genuinely connects with people and makes them want to take action."

    Trish Ehman, Owner, Ears To You, Mobile Hearing Clinic

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Let's work together

No pitch. No pressure. Let’s chat!

Contact Me